I knew I wanted to be in the advertising space from an early age after starting a clothing company at the end of high school with some money I saved up from my first job. Part of what makes working with startups so enjoyable is the culture and the mindset that is within the space.
Luis Camacho
Owner & Founder at Fantom Agency
Phoenix, Arizona

What do you currently do for work?

I run an advertising agency, Fantom Agency, which helps SaaS companies scale through paid media advertising.

How did you end up where you are today?

I knew I wanted to be in the advertising space from an early age after starting a clothing company at the end of high school with some money I saved up from my first job. I ended up loving the marketing aspect of the clothing company so after studying marketing at WP Carey School of Business at Arizona State University, I set forth to find a position at a local  agency to learn the ins and outs of marketing. That's where I found out that paid media was what I enjoyed most.

I always knew I wanted to find a way to run my own agency, so after that first position, I took an opportunity to work for an agency that was fully remote because I knew I'd have more time to focus on building my own agency while I worked there and learned more. Finally, I decided to take the leap after realizing I was earning twice my salary with my side-hustle agency.

What drew you to the work you're currently doing and what do you love about it?

After working with software companies at those early agencies I was at, I realized SaaS was what I enjoyed the most so when I went full-time with Fantom I decided to focus on helping companies in the SaaS business model. Part of what makes working with startups so enjoyable is the culture and the mindset that is within the space. Everyone is a team player and we like to "plugin" into our client's teams in order to make as much of a difference as possible.

What does a typical day look like for you?

The entire day is typically spent behind a computer. The great thing is that it can truly be done from anywhere as long as you have access to a laptop and some reliable wifi. Day to day consists of overlooking client campaigns and making sure that results are taking place and KPIs are being hit in regards to advertising campaigns. Aside from that we're still in the stage of growth so a lot of process around building and operational structuring is taking place.

Where does Catch come in?

To be honest, at first I wasn't concerned about things like benefits. After leaving my dad’s health plan when I turned 26, I had to do a lot of research about things I didn't know anything about and it was really draining. Then I remembered this platform, Catch, that was built to help small business owners and freelancers with things like health insurance and retirement. I decided to finally check it out and I realized it was everything I hadn't been able to find elsewhere.

The fact that I'm able to house everything under one tool is very convenient for me because the more organization, the better. I was able to find a health insurance plan that fits my needs very easily and whenever I've had questions, support is always super helpful.

What's one piece of advice you would give to someone just starting out in your field?

My one piece of advice is to get a mentor in whatever it is you want to do, always look to learn directly from people who have done what you're trying to do, it'll save a ton of time and money.

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Luis Camacho

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